Jack Bauer races against the clock- trying to save the president on Fox's "24" is a full time job. Good thing he has a fully charged Sprint Treo 650 to take clear images of the terrorists and email them back to the Treasury Department for analysis.
It's also probably a good thing he has a gassed up Ford truck to drive back to headquarters as well.

Welcome to the World of Product Placement.
According to this article in the Kansas City Star, corporations are paying top dollar- upwards of $150,000 for usage of their product by a main character. To create scenes revolved around these brands, into the millions.
And car companies are not unique. Ruthie Camden of 7th Heaven collected Campbells soup can labels for charity. Sprint Mobil Sidekicks are recurring characters on the O.C and Veronica Mars and perhaps the most obvious is the good samaritan work of Sears on Extreme Home Makeover, donating appliances and furniture, delivered in a Sears truck, none the less.
Product Placement can happen in many forms. From the Coca-cola cups on the judges table in American Idol to full blown product sponsorship of American Dreams last year- product placement is growing and improving. It's also becomming more blatant. With characters spewing attribute of the product as part of dialogue, television is becoming more comparable to commercials each day.
Many executives think product placement is a savior to the death of the 30 second commercial. But television shows used to be a reprieve from commercialization. With product placement, television will be one giant ad for wal-mart.
And that is not a very interesting plotline.