Product Placement is invading the Earth! Or maybe just Comic Books

With the recent surge in popularity of comics, it comes as little surprise that companies are becoming more interesting in advertising with them. In the past few years, several comic books have had movies produced to blockbuster results. The Hulk, Spiderman, and X-men are three examples, the latter releasing its third film this memorial day.
Comic Books are expanding their market, shifting focus from children to teen males. With this shift comes an increase in disposible income and a way to reach them. According to the article, DC and Marvel comics have signed partnership deals that will lead to certain brands featured prominently in their stories. For example, Dc is creating a new hero named "The Rush" who will exclusively drive Pontiac cars. Marvel is set to feature the Nike logo throughout their comics. These placement deals also include print ad buys in the comics.