Not Just for Texting Anymore

In an industry thats constantly looking for the next big thing, a small but influential group of insiders are demanding that the next wave of product placement is already in the hands of millions of people as we speak.

Cell Phones. Ipods.

They're everywhere and are being used for more purposes. I personally cannot live without my calender and alarm features without which- I would never go to meetings.

These two pieces of equipment are already becoming more advanced, including video and picture capabilities. It isn't inconceivable that eventually Apple will begin to attach product placement specially to their downloadable shows. Advertising is also making its way to Cell Phones and will be aided by the new trend of downloading ringtones.

Another bonus for marketers- because mobile technology is unknown at this point- chances are the price to advertise on phones and ipods will be cheaper than the standard 4 million buy on The Apprentice.