AdvertisingLHath

I know you've wondered about the interesting thoughts and ideas churning in my head. This blog will serve as an outlet for me and a window for you into the genius that is "AdvertisingLHath". Warning: feelings of inadequacy may follow.

Monday, April 30, 2007

22 year old billionaire

Mark Zuckerberg never graduated from Havard University. In fact, in 2001 he created quite a ruckus there by hacking into the database mainframe to retrieve student information. He reposted this information on a website he designed in a type of "Hot or Not" grading experience. This underground site aggregated 450 visitors in 4 hours. Havard found out about his hacking and yanked Zuckerberg's internet connection.

Mark Zuckerberg is the owner and creator of an internet company valued at 1 Billion dollars. At 22 years old. Zuckerberg left Havard and created Facebook. You know Facebook, right? Social Networking site that owns 1% of all internet time? Number 1 Photo Sharing website with 6 million pictures uploaded daily?

Yeah. You Do.

What few people know though, is that Mark Zuckerberg is no ordinary internet mogul. Zuckerberg isn't in it for the money, at least not solely. This fact was proved when Zuckerberg turned down a buyout deal from Yahoo! rumored to be valued at 1 Billion dollars. That's almost double what MySpace accepted from NewsCorp last year.

Zuckerberg, it seems, is working for a dream: the free exchange of information over the internet. Facebook first goal is not to make money- it's to create a new type of media.

Zuckerberg is hardly greedy; benefits for Facebook employees include 3 catered meals per day, free laundry/dry cleaning service, 401k medical & dental, and a $600 stipend for housing. Needless to say, his employees are extremely satisfied in their surroundings.

Since beginning Facebook, Zuckerberg has faced one huge challenge- making it relevant to age groups outside the 18-22 year old college bound. Zuckerberg has since opened facebook to everyone- first only to High School networks, then to corporations, and now the general public. Facebook is still different in that it groups people into their specific networks rather than one giant "6 million person" network.

The road to glory has been paved with a few thorns, though, mainly in the form of the News Feed. In September 2006, a new feature revolutionized Facebook forever. Permanently and irrevocably installed on your home page, the news feed alerted you to any and all profile changes made by any of your friends. For instance, one receives a message every time "Billy Smith is single" or "Kate Lynch has added puppies to her interests". The new feature was met with an uproar from students and over 700,000 students joined the "Official Petition Against the Facebook Newsfeed" Facebook group. Suddenly, the students displeasure at the invasion of privacy was a national story with coverage by the New York Times and CNN.com. While the feed was not removed, privacy controls were soon put into place by an apologetic Zuckerberg. In an open letter to the Facebook community posted on the Facebook blog, Zuckerberg said "We really messed this one up".

This is the tale of the newest Web 2.0 rock star. From Harvard drop-out to billionaire, Zuckerberg has chosen to remain with his initial intentions rather than monetary needs.

Friday, April 27, 2007

Intel+Google= An Unstoppable Force

Intel and Google have joined forces to create "virtual storefronts" for small-medium sized businesses. The storefront opens May 1 and will help the chip maker's reseller partners coordinate with it and buy online advertising from Google. The marketing tools allow for simple marketing buys. The program allows the resellers to dip into co-op money from Intel, eliminating out-of-pocket, often reimbursed, expenses.

One of Google, Inc. 's goals for 2007 was to increase its ad base and this type of merger allows for it. This month has been great for Google ad buying. In the past month, Google announced its intent to acquire ad-placement giant DoubleClick; struck a deal with Clear Channel Radio to sell ads on its radio stations; and partnered with EchoStar to sell TV commercials over the satellite broadcaster's Dish Network.

Here is some more information about Google's recent actions:

DoubleClick
DoubleClick is a powerful ad-server, responsible for placing millions of ads online. If Google does purchase it- Yahoo and AT&T are filing petitions against on grounds of monopoly- it will only add to Google's size, and diminish any possible competitor.

Clear Channel Radio
Clear Channel and Google signed a multi-year deal that will allow Google to air 30 second ads from its purchased Audio Ads on 675 Clear Channel Radio stations throughout the country. This move will make Google's Audio Ads that much more valuable to advertisers.

EchoStar
Google will monitor, analyze and report on advertisements for EchoStar, and using the data gathered, will determine how and where advertisements are placed. This will change the ad-buying system to one of specific target markets using Google and EchoStar's differing technology.

Adscape
Google purchased video game advertising agency Adscape and has announced plans to include purchased advertising in video games. The purchasing amount was rumored to be around $23 million. This follows Microsoft's purchase of another video gaming ad firm, Massive, Inc., earlier this year.