Intel+Google= An Unstoppable Force

Intel and Google have joined forces to create "virtual storefronts" for small-medium sized businesses. The storefront opens May 1 and will help the chip maker's reseller partners coordinate with it and buy online advertising from Google. The marketing tools allow for simple marketing buys. The program allows the resellers to dip into co-op money from Intel, eliminating out-of-pocket, often reimbursed, expenses.

One of Google, Inc. 's goals for 2007 was to increase its ad base and this type of merger allows for it. This month has been great for Google ad buying. In the past month, Google announced its intent to acquire ad-placement giant DoubleClick; struck a deal with Clear Channel Radio to sell ads on its radio stations; and partnered with EchoStar to sell TV commercials over the satellite broadcaster's Dish Network.

Here is some more information about Google's recent actions:

DoubleClick
DoubleClick is a powerful ad-server, responsible for placing millions of ads online. If Google does purchase it- Yahoo and AT&T are filing petitions against on grounds of monopoly- it will only add to Google's size, and diminish any possible competitor.

Clear Channel Radio
Clear Channel and Google signed a multi-year deal that will allow Google to air 30 second ads from its purchased Audio Ads on 675 Clear Channel Radio stations throughout the country. This move will make Google's Audio Ads that much more valuable to advertisers.

EchoStar
Google will monitor, analyze and report on advertisements for EchoStar, and using the data gathered, will determine how and where advertisements are placed. This will change the ad-buying system to one of specific target markets using Google and EchoStar's differing technology.

Adscape
Google purchased video game advertising agency Adscape and has announced plans to include purchased advertising in video games. The purchasing amount was rumored to be around $23 million. This follows Microsoft's purchase of another video gaming ad firm, Massive, Inc., earlier this year.